JoJo Fletcher: From Reality TV Star To Influential Entrepreneur

You go, JoJo Fletcher! The former reality TV star has come so far since her days on The Bachelor and The Bachelorette — and her net worth proves it. JoJo is believed to have an estimated net worth between $1 million and $5 million, according to multiple outlets. To learn more about how she makes money, keep reading!

JoJo's Journey in Bachelor Nation

When it comes to the Bachelor franchise, JoJo is definitely a fan favorite. She first appeared on Ben Higgins’ season in 2016, where she was runner-up to Lauren Bushnell. Months later, JoJo’s season of The Bachelorette aired, and she and winning contestant Jordan Rodgers are still together to this day.

Due to the coronavirus pandemic, the lovebirds had to postpone their wedding. JoJo captioned a June 13 Instagram post, “Happy ‘What would have been Wedding Day’ to us! As you guys know, we have spent the last 11 months planning the wedding of our dreams, but given the circumstances of 2020, we had to make the difficult decision to postpone our special day.” The Texas native added that she “can’t wait” to marry Jordan.

JoJo's Influence as a Social Media Star

Boasting over 2 million followers on Instagram, JoJo works with many brands, including Olay, Aveda, SkinMedica, and more, on sponsored content. According to Forbes, influencers with just 100,000 followers can command $5,000 per ad post. Given JoJo’s popularity, she’s likely making 10 times that amount!

This influencer status not only elevates her earnings but also solidifies her brand in the digital space. JoJo's ability to connect with her followers through engaging content makes her a sought-after partner for various brands looking for effective marketing strategies.

JoJo's Role as a TV Show Host

Currently, she hosts Cash Pad on CNBC and Battle of the Fittest Couples on Paramount Network. On Cash Pad, JoJo and Jordan work as house-flippers who help homeowners turn their properties into short-term rentals. Battle of the Fittest Couples is a competition series in which 12 highly athletic couples compete for the title of “Fittest Couple” and a $100,000 prize, with Jordan, a retired NFL quarterback, also serving as cohost.

These television roles allow JoJo to showcase her personality and skills while building her brand further. Additionally, the duo still makes cameos on Bachelor spinoffs, including being judges on Listen to Your Heart in spring 2020.

JoJo's Background in Real Estate Development

Before her reality TV fame, JoJo had an incredibly successful career in real estate. “I actually started when I was in college. I developed and put plans together for a new residential build on my college campus,” JoJo shared. “After we built it, my girlfriends and I moved in.”

This early experience in real estate paved the way for her current ventures in hosting and flipping houses on TV. JoJo's ability to navigate different fields showcases her versatility and entrepreneurial spirit.

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