Pubity Group has transformed from a small Instagram account into a major player in the social media landscape. Based in Manchester, this organization is now behind some of the most popular social media accounts on the internet, attracting over 250 million views each month. The journey began when Kit Chilvers, the CEO of Pubity Group, launched his first Instagram account at the age of 14, focusing primarily on football stories. This initial venture marked the beginning of a significant evolution in social media engagement and influence.
The question arises: how did a single account evolve into a brand with more than 100 million followers? The answer lies in Pubity's unique approach to content creation and audience engagement. Unlike many traditional media outlets, Pubity has consistently prioritized a fun and relatable style, resonating with younger audiences who are often overlooked by mainstream media.
With a portfolio of 16 different accounts, including the comedic Memezar and the entertaining Pubity, their strategy has proven effective. These accounts not only boast millions of followers but also dominate explore pages on platforms like TikTok and Instagram. This ability to engage users beyond their follower base illustrates the power of Pubity Group's content and its understanding of social media dynamics.
What You Will Learn
- The journey of Pubity Group from a single Instagram account to a social media powerhouse.
- How engaging content and humor helped Pubity capture a young audience.
- The role of social media in providing a voice to the younger generation.
- The impact of Pubity Group's partnerships with non-profits on social issues.
